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Marketing Projects

Here you'll find a range of my marketing projects!
(proposals, social media, campaigns etc)

Developing an innovative 8-piece product range, marketing, and retail strategies pitch for MCM Worldwide as a student consultancy team

RÆBURN | Marketing Strategies Proposal

Luxury Brand Book

- Researched an emerging luxury & sustainable brand disrupting traditional fashion notions of luxury
- Analysed brand identity, values, positioning & communication strategy
- Proposed innovative sustainability & experimental marketing strategies --> strengthen market positioning

Mambo - Surf / Beachwear Campaign

Proposed a new collection & marketing campaign for Mambo's integration into the NZ market

- Fashion Product Mockups
- Social Media Content (curating trend-driven content, influencers)
- Real Life Pop-Up Event
- Retail Store Design
- Consumer Insights & Trend Analysis (surveying & analysing market preferences)

(Presented 3 times to the Caprice & Mambo teams at the Caprice Australia headquarters)

Digital Marketing Consulting

Proposing & Implementing Digital Marketing strategies

- Australian Market/Trend Research
- SMART Objectives
- Social Media Content Creation
- Website Creation (Google Analytics, Search Console, SEO, AIO, IMC)

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