Alias Mae - Market Research & Retail Concept
- Conducted market & data research on the Australian retail market
- Evaluated brand background, target market, competitors, product mix, pricing, promotion, and visual merchandising across online & social media platforms.
- Identified a strategic retail location with cost analysis and sustainability considerations.
- Proposed a new retail space design, translating Alias Mae’s digital identity into a physical experience.
- Delivered a data-driven report & concept presentation supporting brand growth.
